China household electrical appliances : how to break the trade barriers?

Core tips:

Since long ago, the Chinese home appliance exports to Europe and the United States market, often because of low cost, low price, environmental protection standards, trade investigation, at the same time, some European and American countries are often used to improve technical standards and other means, set technical barriers, so as to achieve the purpose of Chinese household electrical appliance inlet restriction. Increase the added value of products and technology content, to become China's household electrical appliance enterprises break through the foreign trade barriers on a weight.

Recently, the world's first hydrocarbon refrigerant R290( commonly known as" propane" ) split air-conditioning production line model in Guangdong Zhuhai Gree Electric formal completion, and successfully passed a Sino-German joint group of experts on-site inspection, reached the international advanced level, China enterprises in the new refrigerant technology research and application for the first time at the International forefront.

When more and more electrical appliances enterprise complain of raw materials, manpower cost to rise, Europe and the United States trade investigation more and more demanding, more and more frequent, Gree appliances household air-conditioner production and sales for 6 consecutive years ranked first in the world of the performance, to Chinese home appliance trade across the barrier, transform the mode of development to provide a reference case.

New refrigerant to break the green barrier

Ask: air conditioning application of freon to ozone depletion do?

Answer: application of new refrigerant air conditioning does not release greenhouse gases, completely environmentally friendly.

For a long period of time, China's household electrical appliance exports to OEM, low-end products, products exported to the lack of core technologies, standards, lack of consciousness of brand international influence less than three big "bottleneck", in exports in North America, the EU market, faced the green barrier. In the air conditioning industry of developed country and its Multi-National Corporation, using its own technology and capital advantage, once formed on environmental protection refrigerant technology patent monopoly. Domestic air-conditioning manufacturing enterprises to enter the international market, must change" high energy consumption of air conditioning industry the traditional impression of" green development", across the industry threshold".

In R290 refrigerant before appearing, R22( Freon) is a widely used refrigerant air conditioning enterprise, not only to the ozone layer has strong destructive effect, but also is the "greenhouse effect " culprit, does serious harm to environment. While the refrigerant R290to "do not harm the ozone layer, without the greenhouse effect, completely environmentally friendly " and other advantages, become air conditioning refrigerant alternative directions.

After several years of research, the success of the R290 refrigerant Gree air-conditioning prototype efficiency is increased to more than 3.4, far higher than the EU level. In 2010September, Gree R290coolant air conditioner was Europe's most authoritative Appliances Inspection Institution -- the German VDE certification issued by the German national electrical safety certification mark. This marks, R290 refrigerant air conditioning was awarded the German and European market permits, can be in the EU countries large listed. " Current and Euramerican developed market often use high-tech barriers impede ' made in China ' entry, in order to solve this problem, Gree vigorously, in view of the different environmental air-conditioning manufacturing research, active reserve technology." Gree overseas sales company general manager Xiao Youyuan said, we are now in each direction are the breakthrough results, regardless of Europe and the United States market choice of technique standard, we can deal with. At present, Gree annually in Brazil sales of own brand air conditioning500000, exports to the United States independent brand air conditioning also reached1500000.

In the enterprise development process, either the Gree Electric chairman Zhu Jianghong, and President Dong Mingzhu, in a such words:" innovation is the soul of enterprise development." They think, Gree outstanding sales performance and market performance, not relying on the channel is not random play low card, but excellent" technology". Using technology to keep the leading quality

Ask: air quality is a problem, how to do?

Answer: inverter air conditioner products due to quality problems Baohuan, within one year of free.

On March 1, 2011, Gree Electric formal commitment, since January 1, 2011 onwards, where the purchase of Gree inverter air conditioner consumers, since the date of purchase of1 years, because of the quality of the product itself, can enjoy" free Baohuan" service. This commitment to service the first industry precedent.

Such" dare be the world first" behavior, for Gree, this is not the first time. In early 2005, Gree would break the air-conditioning industry" whole year warranty, main parts repair for three years" national standards, take the lead in carrying out" the six year free repair kits", also caused the entire industry.

After the air conditioning industry, accelerate the upgrading of product quality and after sale service, promote industry whole service standard.

" Gree Electric dare repeatedly opened industry precedent, is the source for enterprise's social responsibilities for the consumers and on its own technical strength, product quality and absolute confidence." Dong Mingzhu said, the future, if the technology is mature, Gree and may no longer support after sale service team, life-long free baohuan.

At present, Gree appliances at home and abroad have already near 3500 patents, including the invention patent560 multinomial, become China's air-conditioning patent up to business. The total investment reached 160000000 yuan" the national energy conservation environmental protection refrigeration equipment engineering technology research center" set up in Gree, this is also the Chinese refrigeration industry only a national engineering and technology research center. Gree now has three basic research institute -- Refrigeration Technology Research Institute, mechanical and Electrical Institute of technology and Electronics Technology Research Institute, more than 300 seats with international standards of laboratory technical staff, more than 4500 R & D.

Gree Electric three new core technology: a new generation of G-Matrik ( G10) low frequency control technology, efficient centrifugal chillers and super high speed compressor, were applied in variable frequency air conditioning, central air conditioning and frequency of air-conditioning fields. By virtue of the three core technology, Gree air-conditioning surpassing beauty, Europe, Japan and other international competitors, leading to the international level.

On 2010, Gree Electric R & D investment funds more than 3000000000Yuan, the scientific research funds in domestic air-conditioning industry in the first place. As Dong Mingzhu said:" Gree Electric on research funding never set restrictions, can be said to be as long as in Gree Gree can bear range, on the development of scientific research funds, how much we are willing to take out." Using innovation to improve the Chinese manufacturing

Q: with the cooperation of foreign capital, whose technical dominant?

Answer: with independent intellectual property rights, equality and cooperation.

All the time since, many domestic air-conditioning manufacturers are foreign enterprises" OEM factory". Better buy complete sets of technology, relying on its own production equipment; at worst, only to buy back some parts OEM assembly. On 2009, gree with famous Japanese company Daikin cooperation, this time, both stations on a completely equal status, and change the past domestic enterprises simply buying what others technical cooperation. According to the agreement, both sides invested a total of 910000000yuan, set up two new joint venture, were engaged in the technology of frequency conversion compressor and development of precision molds, and common development of the fourth generation of inverter air conditioner. This cooperation was known as the " global refrigeration industry's largest cooperative case".

" With Daikin cooperation before, Gree have frequency conversion air conditioning all the independent intellectual property rights, it is willing to share technology and Gree Daikin key." Zhu Jianghong said, only mastered the core technology, Chinese enterprises can erect back.

For" going out" Gree, adhere to the principle of" market first, another factory". Last year the Gree air-conditioning sales volume is 30000000, of which20% to25% are sold to overseas markets.